Hey everyone!

For my first post I wanted to find some interesting form of New Media Art. Through searching, I found one simple but effective work. It is called ChromaTweet and it was created by artist Aleksandar Maćašev. Basically, he was looking for a new way to communicate more effectively as opposed to using the constant character-limited tweets. His goal was to be able to communicate a variety of things through one single color. Every day.  The only rules he has given himself is that he can not use White or Black. So far he has been doing it every day since April 1st, 2009, and he is not even close to stopping.

“I decided to use hexadecimal color values, because I can use the same color for both screen and print and it’s cross-platform friendly. There’s 16 million color tones to choose from. (Which could be around 44.000 years worth of ChromaTweets without repeating the same color value twice).” – Source: http://www.chromatweet.com/chromatweet-about.html Aleksandar Maćašev

Well, it turns out that he would need this to be cross-platform friendly because they used and printed  his idea in the “Dumbo Arts Festival” in New York. His posts added up to a 300ft long outdoor print that you can see here.

So what makes this New Media Art? Well, he is utilizing an immensely populated social networking tool to stimulate people’s minds. He is also diving very deep into Color Theory, which is a surprisingly complex field to the unknowing person, and a field that we must study as Media Artists. The way that this work really calls attention to itself is not by viewing them as single posts, but as an archive overall. When you are able to look back on past posts and experience the different moods evoked by his color choice, it starts to take it’s hold of you. I believe this to be a strong example that challenges the typical mediums of artwork, as he continues to use Twitter as his primary artistic platform.  This originates in a digital platform, but Aleksandar has allowed himself the creative opportunity to expand beyond that into a much more physical representation as well.

So why do I view this as art? It cannot be answered in one sentence, much like that of the question “what do we consider art?” This is not a project that you take at face-value. The experience is not over when you observe a color that you associate with a mood. What was the saturation/tint of the color? Can one color convey multiple feelings? This art work largely relies on our visual reception, so we are the ones that are making meaning out of the work in the end. His role as the artist in this is to stimulate your mind and get to you wonder why he didn’t go darker or lighter with a color, or what this slightly different shade of this previous color signifies.